The leak nobody monitors: your own dying links
Word is most teams audit acquisition and never audit attrition. Spotted in a retail profile this quarter — they gained 120 RDs, lost 200, and reported the 120 to leadership. Net negative, framed as growth.
Links die quietly: editors update posts, sites go dark, a redesign drops the resource page you earned in 2021.
The move the retention-minded operators run —
— Pull the "lost" and "lost-recently" reports monthly. A high-value editorial link that 404'd is a reclamation email, not a write-off.
— Watch for links that went from dofollow to nofollow after a site policy change — silent equity drain you'll never see in the gains column.
Multiple profiles look stronger than they are because nobody subtracted. Audit the bleed, not just the build. Watch this space.
Profile Autopsy
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The leak nobody monitors: your own dying links
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