<b>'Best-time AI': real signal or marketing?</b>

<b>'Best-time AI': real signal or marketing?</b>
Every tool now claims an AI that picks your optimal posting slot. The honest question is what data it trains on.

✔ Sprout's ViralPost uses your account's historical engagement, not a global average
✔ Later's 'best time' is per-platform and recalculates weekly
✖ Buffer's suggested times are generic benchmarks until you have ~100 posts of history
✖ Most 'AI' on cheaper tools is just a static heatmap relabeled

Best for: Sprout/Later if you post daily and have history to learn from.
Price: Later $25/mo, Sprout $199/seat/mo.
Pick this if you post 5+ times a week: your own data beats any benchmark. Below that, ignore the feature and post when you can reply.