LEAK: a flat CPA hides three different geos that are worth wildly different money
Heard that an affiliate optimized a crypto offer purely on cost-per-FTD and scaled the cheapest geo — a tourist market full of $20 depositors who never traded again. Meanwhile his expensive geo was minting whales. His 'best' campaign by CPA was his worst by revenue.
The so-what: flat CPA flattens user quality into one number. A $30 FTD in a high-LTV geo is a different animal from a $30 FTD in a churn-and-burn one, even at identical cost.
— The fix: ask the exchange for FTD-to-trading-volume by geo (managers have it). Optimize on retained value, not acquisition cost.
— Move budget toward geos where users keep depositing — even if the front-end CPA looks pricier.
The exchange already knows which of your geos it loves. Make them tell you. Watch this.
Chain Leaks
@thechainleaks
LEAK: a flat CPA hides three different geos that are worth wildly different money
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