One brand killed 60% of my income overnight

One brand killed 60% of my income overnight

Brand I'd built a whole content vertical around quietly cut commissions from 20% to 8%. Then capped payouts. I had no plan B.

The mistake: building your house on one DTC partner's land.

Do this → for every category you promote, have a #2 and #3 brand ready with content half-built. The day terms change, you swap the links and re-route traffic in an afternoon.

I now keep a 'bench' of 3 alternates per niche. When the next brand nerfed payouts, I lost two days, not two months.

Name your top earner. Now name its backup. No answer? That's the homework.