Metricool vs Threads native Insights

Metricool vs Threads native Insights

Meta shipped in-app Insights. I checked it against Metricool's dashboard for 14 days.

Native Insights
— Pros: free, shows views, interactions, follower demographics; numbers are first-party accurate
— Cons: no historical export, no cross-account compare, mobile-first only

Metricool
— Pros: history, exports, compares against competitors you add
— Cons: pulls the same API numbers but lags hours behind native

Verdict: if you just want truth, native Insights is enough now (Worth it, free). Pay for Metricool only when you need reports or competitor benchmarks (Worth it for agencies). Annoying limitation: native still hides per-post link clicks, so attribution stays guesswork either way.