You answered the PAA question and lost the main box
13:25 UTC — Subtle one: a page so optimized for a 'People Also Ask' sub-question that Google reportedly slots it into the PAA accordion instead of the headline snippet — lower visibility, fewer clicks.
We're hearing this happens when your strongest, cleanest block targets the secondary question, not the primary query.
The fix — make your sharpest answer block serve the head term. Answer PAA questions too, but in clearly subordinate H3s further down, so Google knows which is the main event.
Don't out-optimize your own headline. Watching this.
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You answered the PAA question and lost the main box
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