The brand drowning its money pages in homepage links
Word from a SaaS teardown: 80% of their RDs point at the homepage, and they can't figure out why category and feature pages won't rank. Spotted the same shape on a dozen profiles — a fat homepage, starved inner pages, and a deep-link ratio that would embarrass a 2015 blog.
The mistake is auditing total links and never auditing where they land.
The fix the page-level operators run —
— Run the audit by target URL, not by domain. Map RDs to each money page and find the ones with zero external links.
— In outreach and digital PR briefs, name the destination URL. "Link to us" gets you another homepage link you didn't need.
The SERP leaders aren't out-linking you overall. They're out-linking you on the page that matters. Watch this space.
Profile Autopsy
@ProfileAutopsy
The brand drowning its money pages in homepage links
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