Mistake: building a business on a "lifetime" commitment

Mistake: building a business on a "lifetime" commitment
Everyone loves "lifetime recurring." Read the terms: lifetime of the customer, or lifetime that the program decides to keep paying you — usually capped at 12 months, or revocable with 30 days' notice, or void if you go inactive.

The failure mode:
— You build a pillar page, rank it, and bank on years of passive payouts.
— Year two, they switch to a 12-month cap or get acquired, and your "lifetime" income flatlines.

Fix: screenshot the current terms, then assume a 12-month payout horizon for any planning. Never let one "lifetime" program exceed ~25% of your recurring income. Diversify across 4+ programs so a single terms change can't gut you.

Verdict: "lifetime" is their lifetime, not yours, and theirs ends whenever finance says so.