Copying a winning creative vs building your own

Copying a winning creative vs building your own

Today: where do creatives come from? You can spy on ads others run (using a "spy tool," a service that shows live ads) and copy the style, or design fresh from scratch.

Which to do?
— Copy the structure of a proven creative when you're new. Not the exact image, the shape: short title, clear benefit, simple icon. It shortcuts months of guessing.
— Build original creatives once you understand why winners win, so you can stand out instead of blending in.

Think of it like learning to cook from a recipe before inventing your own dish.

Warning: copy the lesson, not the literal image, or you risk fatigue and legal trouble.

Try this: find one push ad in the wild and name the three parts: icon, title, text. That's your template.