Posting in a default giant vs. a tight niche sub

Posting in a default giant vs. a tight niche sub
This week on Reddit marketing: a million subscribers or twenty thousand — the reach-versus-relevance tradeoff.

— [Tactic] A default sub offers massive reach, but ruthless competition buries you in an hour and the audience is broad and low-intent.
— [Tactic] A niche sub of 20k engaged members converts far better and your post can stay visible for a day, at much lower raw volume.
— [Case] An r/marketing comparison found a niche post drove fewer clicks but 5x the signups of a default post with ten times the views.
— [Rule-change] Defaults run the strictest AutoMod; niche subs are often more lenient if you're genuinely on-topic.

Editor's pick: niche-first for conversion, defaults only when raw awareness is the actual goal.