Built-in popups vs a dedicated popup plugin

Built-in popups vs a dedicated popup plugin
Lead capture: use the builder's popup module or a tool like Popup Maker?

Builder popup (Elementor Pro):
— Pros: same editor, design consistency, triggers/conditions in one UI, no extra plugin
— Cons: loads with the builder bundle, targeting rules are basic, A/B testing absent

Dedicated plugin (Convert Pro / Popup Maker):
— Pros: lighter standalone load, granular triggers, exit-intent + cookie logic, A/B built in
— Cons: second tool to learn, separate styling, another plugin to update

Best for: builder popups when you have a handful and want one ecosystem; a dedicated plugin when conversion testing is the whole point and you need real targeting.