Linking with an image and no alt text is a link with no anchor. You're passing equity and saying nothing.
Hot take: half your internal links are invisible to the relevance engine because they're wrapped around images with empty alt attributes. Google uses image alt text as the anchor for image links. No alt means the link still passes PageRank but carries zero topical signal. You're whispering the relevance and shouting the URL.
The fix: every linked image gets descriptive alt text that reads like the anchor you'd have written in text. Thumbnail grids on category pages are the worst offenders — fix those first.
When did you last check the alt text on your linked thumbnails? Thought so.
Link Equity Heat
@LinkEquityHeat
Linking with an image and no alt text is a link with no anchor. You're passing equity and saying nothing.
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