Hard-selling in a Short is the fastest way to torch a high-converting asset.

Hard-selling in a Short is the fastest way to torch a high-converting asset.

Shorts can't even hold a clickable link — and the audience is in dopamine-swipe mode, not buying mode. Slapping "link in bio, go buy" on a Short kills the watch loop AND converts nobody.

Fix: Shorts are top-of-funnel bait. One curiosity hook, pin a comment pointing to the long-form review that actually sells. Short earns the click, long-form closes it.

Selling directly in Shorts? You're using a teaser as a checkout. Fight me.