<b>Today: what push traffic actually is</b>

<b>Today: what push traffic actually is</b>

Push traffic means showing little notification boxes to people who once clicked "Allow" on some website. Think of a push subscriber like a name on a mailing list, except the message pings their phone or desktop instead of their inbox.

Here is the part beginners miss: you are not buying "new" people. You are renting access to folks who already agreed to get pings. The website owner collected them; the ad network rents them to you.

So your job is not getting attention from scratch. It is being the most interesting ping in a crowded notification tray.

<b>Try this:</b> open your own phone's notification settings and count how many apps can ping you. That tray is exactly where your ad lands. Easy concept, you've got it.