<b>Stop promoting Shopify. Promote the apps.</b>

<b>Stop promoting Shopify. Promote the apps.</b>

Everyone and their dog pushes the 14-day Shopify trial. $58 one-time, saturated to dust.

Flipped it last month: I started ranking "best Shopify apps for X" roundups instead.

Why it slaps:
— Klaviyo, Recharge, Gorgias all pay recurring (20-30% lifetime)
— a store owner installs 6-12 apps, not 1
— buyer intent is way higher than tire-kicker trial seekers

One Klaviyo signup paid me $340 across the year. A trial pays once and ghosts.

Grab three recurring app programs this week, build one "apps I run on my own store" post. Report back what converts.