<b>Why a $200 offer can lose to a $40 one</b>

<b>Why a $200 offer can lose to a $40 one</b>

<b>Q:</b> Two offers in my vertical. One pays $200, one pays $40. Why would I ever run the $40 one?

A: Because payout is half the equation. The number that actually pays your rent is EPC — earnings per click — which folds in conversion rate, approval rate, and how often the offer caps out.

Run the math: $200 payout at 0.4% conversion = $0.80 EPC. $40 at 3% = $1.20 EPC. The cheap offer wins by 50% on the same traffic.

High payouts usually mean longer forms, stricter qualification, or scrubbed leads. Ask your manager for the offer's network EPC, not just the payout headline.

Short version: chase EPC, not the sticker price.

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