<b>Heard: a major pop SSP quietly lifted its bid floor</b>

<b>Heard: a major pop SSP quietly lifted its bid floor</b>
Not announced anywhere. Buyers noticed when their win rate cratered on the same bids that cleared last week.
— The tell: your impressions drop but spend per win climbs. That's a floor move, not a volume drop.
— Our read: when a supply source can't sell remnant, they raise floors to fake scarcity and squeeze the desk buyers who don't recheck CPM daily.
— Counter: pull a 7-day clearing-price curve per zone, not per source. The floor change hides in the aggregate.
If your ROI dipped without creative or LP changes, check the floor before you blame the offer.
— confidence: medium
developing...