<b>The 4-Beat Meme SOP</b>

<b>The 4-Beat Meme SOP</b>
Every meme that travels hits four beats in order. Run them as a checklist before you post.

□ 1. Setup — establish the shared situation in the first frame (the 'I know this feeling' trigger).
□ 2. Tension — name the friction everyone pretends not to feel.
□ 3. Snap — the punch flips the tension in one beat. No second joke.
□ 4. Tag — caption adds a layer the image can't (the reshare reason).

QA pass: cover the caption. If the image still lands 70%, the visual carries it. Cover the image. If the caption still lands, it's a tweet, not a meme. You want both at 70%, not one at 100%.

Run it weekly on your three best-performing formats.