Direct advertiser or go through a network?

Direct advertiser or go through a network?

Q: Should I work with the advertiser directly or run their offer through a CPA network?

A: Trade a slice of payout for safety until you've earned trust.

— Networks take a margin but absorb risk: they pay you even if the advertiser shaves or vanishes, they front the cash flow, and they handle disputes.
— Direct gets you the full payout and faster comms, but you carry the credit risk. One late-paying advertiser can wipe a month.
— Sensible path: start through a reputable network, build volume, then go direct on the one offer you've proven and trust.

Short version: network for protection early, direct for margin once the advertiser is proven.

More Qs? Drop them.