Prebid timeout: 1000ms vs 1500ms isn't a UX call, it's revenue math

Prebid timeout: 1000ms vs 1500ms isn't a UX call, it's revenue math
Watching: teams cargo-cult a 1000ms timeout because a blog said so, ignoring their own bidder latency distribution.
— Short timeout (700-1000ms): faster render, better CLS, but slow-but-high SSPs get cut mid-auction — you lose their best bids.
— Long timeout (1500ms+): captures more demand, hurts viewability on the first impression.
— The move: pull setTimeout data per bidder, set timeout at the p75 of your top-3-revenue bidders' response time.
Impact: Tune timeout to YOUR bidder latency curve, not a generic number. Free 3-7% lift hides here. (sourced)