Our read: self-hosted tracker vs cloud — the break-even is lower than you think
The old line was 'go self-hosted at 10M clicks/mo.' That number's stale.
— Cloud trackers now bill per event, and pop volume is event-heavy — a 5M/day pop campaign can blow past the cloud tier into surprise overage fast.
— Self-hosted (your own box + Redis) costs a flat VPS and your time, but you eat the redirect latency and the postback debugging at 3am.
Whispers from buyers running 50M+ daily clicks: self-hosted pays for itself near 3-4M clicks/day now, not 10M. Below that, cloud's uptime is worth the rent.
— confidence: medium
Pop Wire
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