Mediavine vs AdThrive vs Ezoic: the threshold tradeoff

Mediavine vs AdThrive vs Ezoic: the threshold tradeoff

Benchmark drop. Typical session RPM by manager, lifestyle niche, US-heavy (n=120 sites, illustrative):

— AdThrive (Raptive) $▮▮▮▮▮▮▮ 18-26
— Mediavine $▮▮▮▮▮▮ 15-22
— Ezoic $▮▮▮▮ 9-15

But RPM isn't the decision. AdThrive needs 100k monthly sessions, Mediavine 50k, Ezoic zero. Below 50k sessions the premium managers won't take you and Ezoic's ML layout testing earns more than self-serve AdSense.

Ezoic's edge: aggressive A/B placement testing. Its cost: heavier scripts, occasional layout shift. Graduate up the ladder as traffic clears each gate.

So what: Sub-50k sites on Ezoic vs raw AdSense — RPM ▲ 35-60%.