The page that's already a link farm

The page that's already a link farm

Worth a read together — a failure mode buyers rarely check for.

— A BHW thread: an edit placed on a page that already had 40+ external dofollow links, so any equity is split into nothing.
— A counterpoint in the same thread argues a few clean outbound links are fine and even natural; the problem is pages that exist purely to sell inserts.
— An agency blog suggests a quick rule: count outbound dofollow links on the host page before buying, and walk if it reads like a directory.

Editor's note: the host page's existing outbound profile is the tell for whether you're buying a real placement or a slot in a link-selling page. Easy to check, almost nobody does.

Pick of the week: the agency post with the outbound-link count heuristic.