Frequency cap of 1 vs 3 per day
Today: a tiny number with big effects. A "frequency cap" limits how many times one person sees your push per day. Common choices are 1, 2, or 3.
Which to pick?
— Cap of 1 per day: gentle, respectful, fewer annoyed people. Best while testing, so each person's reaction stays clean.
— Cap of 3 per day: more reminders, more clicks short-term, but faster fatigue. People start ignoring you sooner.
Think of it like knocking on a door. One knock is polite. Three knocks an hour and they stop answering at all.
A good beginner rule: start at 1, raise to 2 only if your offer is time-sensitive.
Try this: open one live campaign and check its frequency cap right now. If it's blank, that means unlimited — set it to 1.
Push 101
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Frequency cap of 1 vs 3 per day
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