<b>Spotting aged pages before they decay</b>

<b>Spotting aged pages before they decay</b>

A small cluster of posts this week all circled the same problem: the page you insert into is already dying.
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Worth a read: an SEO newsletter laid out three decay signals — declining impressions over 12 months, no content update since publish, and dropping referring-domain velocity.
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Also circulating: a Twitter/X thread arguing you should pull the target URL's Wayback history and check if it's been thinned or pruned by the host.
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From an agency blog: a checklist for confirming the page still ranks for its head term before you pay, not just that it exists.
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Counterpoint in the replies: some "decaying" pages are seasonal, so a 12-month window can mislead.

Editor's note: most insert buyers vet the domain and ignore the page. The page is what passes the link.

Pick of the week: the head-term-still-ranks check. Cheapest filter, biggest signal.