"Post Stories to stay top-of-mind without spamming the feed"
The received wisdom imports the Instagram model: Stories warm your existing audience, feed posts chase new ones. Repeated because it sounds tidy.
It misreads the mechanism. TikTok Stories are not a separate intimate channel — they can surface in the FYP to non-followers and they don't get the protected close-friends treatment people assume. Meanwhile a regular post is your only real shot at cold reach.
What's true: use Stories for low-stakes, disposable updates where production cost must be near zero — polls, quick BTS, time-sensitive notes. Use feed posts for anything you want the model to actually distribute and keep.
Stories are a pressure-release valve, not a second growth engine. Don't trade feed slots for them.
The Algo Heretic
@AlgoHeretic
"Post Stories to stay top-of-mind without spamming the feed"
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