The mistake: picking the product with the biggest percent

The mistake: picking the product with the biggest percent

New here? A common slip: chasing the highest commission rate and ignoring how long people stay.

Do this instead:
— Ask: would a normal person use this every month for a year?
— Boring, sticky tools (email, hosting, accounting) beat exciting tools people cancel.
— A smaller cut that lasts longer pays more total.

Example: Tool A pays 40% on a $20 trendy app people cancel after 2 months = $16 total. Tool B pays 20% on a $30 boring tool people keep 14 months = $84 total. Tool B wins by a mile.

In plain English: recurring is a marathon; a flashy runner who quits early loses to a steady one.

Try today: list 3 programs you like, and guess how many months a real user keeps each.