Everyone's still buying DR. The rot's underneath.

Everyone's still buying DR. The rot's underneath.

Here's what's really going on with the DR-60 marketplace: a chunk of those donors are reanimated corpses. An expired domain rebuilt on its old link equity, now pointing at a casino vertical it never served. The DR holds for months after the topical relevance dies.

Multiple link sellers we track recycle the same 30 domains across clients — connect the dots and you'll see your "exclusive" placement living next to three competitors' anchors.

The mistake: trusting DR/UR as a buy signal in isolation.

The play that actually filters —
— Check the donor's traffic trend in Ahrefs. Flat-then-cliff = rebuilt. Healthy growth = real.
— Read the Wayback timeline. A 2014 recipe blog now writing iGaming "news" is a flag, not a find.

Authority you can't trace to a topic isn't authority. It's a countdown. Watch this space.