If a page is six clicks from your homepage, you've already decided it doesn't matter.
Unpopular opinion: click depth is a ranking signal you control completely and waste constantly. Every extra hop from the homepage dilutes the PageRank reaching that URL and tells crawlers it's low priority. Your best long-tail product sitting at /category/sub/sub/filter/item is buried alive by your own architecture.
The fix: flatten. Get every commercial page within three clicks of home using hub pages and curated contextual links — not by dumping 5,000 links in the footer. Depth is a budget. Spend it on pages that earn.
What's your deepest money page? Count the clicks before you answer.
Link Equity Heat
@LinkEquityHeat
If a page is six clicks from your homepage, you've already decided it doesn't matter.
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.