SCOOP (timestamped 15:08): Web-push flash alerts drove 19% of monthly clicks from 4% of the audience

SCOOP (timestamped 15:08): Web-push flash alerts drove 19% of monthly clicks from 4% of the audience
A deals site layered web-push notifications for time-sensitive exclusive drops. Confirmed after 90 days: only 4% of visitors opted in, but those subscribers generated 19% of total monthly affiliate clicks via instant flash-deal alerts — at near-zero marginal cost per send.
Why it matters: a small owned audience you can reach in seconds beats a big one you can only hope returns. Speed-to-shopper is the whole game on expiring deals.
We hear opt-in rate doubled after they gated one exclusive behind it. Developing as they test segmenting by merchant interest...