Re-sent ONE email to non-openers, +$1,150

Re-sent ONE email to non-openers, +$1,150

Fired a product-launch email to my e-com list. 28% opened, decent sale, done. Or so I thought.

Three days later I resent the EXACT same email, new subject line, only to the 72% who never opened.

Zero new work. Different envelope.

— Second send: 19% open
— Same offer, same link
— Extra $1,150 from people who'd already "seen" it

Most of your list never opened the first one. They didn't say no, they just missed it. The resend isn't spam, it's a second envelope.

Resend your last winner to non-openers with a fresh subject. Do it tomorrow.