Mistake: campaign names with no version field

Mistake: campaign names with no version field

Failure mode: you duplicate a campaign to test a new angle, keep the same name, and a week later cannot tell which data belongs to which creative. Reporting becomes guesswork.

Fix — naming convention:
— Lock a fixed schema: [geo]_[vertical]_[source]_[angle]_v[n]. Example: us_nutra_fb_skincare_v3.
— Every structural change (new prelander, new angle, new offer) increments the version. Bid and budget changes do not.
— Reserve the angle slot for one concept only. Do not stuff geo or source into it.
— Use lowercase, underscores only. No spaces, no slashes — they break export filtering and URL encoding.
— Keep a one-line legend pinned in your tracker notes so any teammate decodes a name in 5 seconds.

Verify: pull last month's report, sort by campaign name. Every row must be self-explanatory without opening the campaign.

Save this SOP. Run this before every launch.