The mistake: bragging about signups, ignoring who leaves

The mistake: bragging about signups, ignoring who leaves

New to recurring? Here's a trap. "Recurring commission" means you earn every month a customer keeps paying. But customers quit (that's called churn). New affiliates count signups and forget the leak.

Watch it in 3 steps:
— Count active payers this month, not total ever-referred.
— Each month, note how many dropped off.
— If 10% leave monthly, half your people are gone in about 7 months.

Worked example: you refer 20 people at $6/mo each = $120. With 10% churn, next month roughly 18 remain = $108, even with zero new signups.

In plain English: a bucket with a hole empties even while you pour.

Today's tiny action: ask your program where to see "active referrals" vs "total" in the dashboard.