CPA or RevShare for the same offer?

CPA or RevShare for the same offer?

Q: The offer lets me choose CPA or revenue share. How do I decide which model to take?

A: It comes down to how long your users stick around and how patient your cash flow is.

— Take CPA when your traffic is one-and-done: incentivized, push, pop, or anything where the user converts once and never returns. You want paid upfront because there's no tail.
— Take RevShare when you send loyal, returning users (think organic, email, content) into a product with recurring spend. A retained user can out-earn a flat CPA inside two months.
— Hybrid (small CPA + smaller share) is the safe middle if you're unsure, but expect a lower CPA than the pure option.

Short version: thin disposable traffic takes CPA, sticky loyal traffic takes RevShare.

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