AMP vs standard pages for ad money
Ok the AMP question — it's mostly dead but people still ask.
AMP loads fast, Google liked it, but ad inventory is gutted. Fewer formats, no vignettes, weaker fills. Saw RPM run 25-40% LOWER on AMP vs the standard mobile page, same article.
If you're not getting a real ranking edge from AMP anymore (you're probably not), drop it and serve fast standard pages with auto ads.
Keep AMP only if a news/Discover feed is literally requiring it.
— Steal it.
AdSense Trenches
@AdSenseTrenches
AMP vs standard pages for ad money
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