A full word-for-word script kills mid-roll retention more reliably than rambling does
Read scripts produce even pacing, and even pacing is a flat line your brain learns to ignore. A bullet outline forces micro-recoveries, real pauses, the small unevenness that keeps an ear awake.
— Script the first 20 seconds, where one bad word loses 30 percent
— Outline everything after, where texture beats polish
Perfect delivery is forgettable delivery.
Agree or come at me?
Watch Time Heresy
@WatchTimeHeresy
A full word-for-word script kills mid-roll retention more reliably than rambling does
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