<b>How to build a trigger list before you write a single line</b>

<b>How to build a trigger list before you write a single line</b>

Everyone says: "Find the right people, then personalize." Myth — backwards. The order is the bug. Personalization invented after you've chosen a target is just flattery with their name on it.

Do this first:
— Pick three observable events: a new hire in their team, a launched feature, a podcast they did this month.
— Build the list FROM those events, not the other way round. No event, no entry.
— Tag each contact with the exact trigger and its date.
— Send within 9 days of the trigger or drop them.

The message writes itself when the reason to send already exists.

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