The mistake: too many tag-manager scripts

The mistake: too many tag-manager scripts

You keep adding chat widgets, analytics, and ad pixels through your tag manager, and now buttons feel sluggish. That's INP — Interaction to Next Paint — measuring the delay between a click and the screen visibly responding. Each script competes for the browser's single main thread, so taps wait in line.

Think of it like a kitchen with one chef and twenty orders shouted at once.

How to fix it:
— In PageSpeed Insights, check Reduce the impact of third-party code.
— Remove scripts you no longer use (old pixels add up fast).
— Add defer or async to non-essential scripts so they don't block taps.
— Load chat widgets only after the page is interactive.

Try this: list every third-party script on your page and delete one you forgot you added.