"Add a bold text hook on the cover — it sells the click"

"Add a bold text hook on the cover — it sells the click"

The received wisdom: cover text raises taps from your profile grid. True, narrowly — and that's the trap.

The FYP doesn't show a clickable cover. There, your video autoplays muted, so cover text is competing with the first frame for the same half-second. People optimize the grid and forget 90% of views never see the grid.

What's actually true: cover text earns its keep on your profile and in Search results, where users scan thumbnails and decide. On the FYP, the spoken or on-screen hook in the first second is what holds — and an overlaid cover headline can clash with it.

Design the cover for browsers, the first frame for the feed. Two different audiences.