Prebid.js vs Amazon TAM: stop running both blind

Prebid.js vs Amazon TAM: stop running both blind
Watching: shops bolt TAM onto a full Prebid wrapper and call it diversification. It isn't. TAM is a black box — you get a hashed bid keyword, no granular bid transparency, no timeout control per bidder.
— Run client Prebid when you need bid-level reporting and SPO visibility into the demand path.
— Run TAM (or s2s) when render latency and CPU on low-end devices is killing viewability more than the lost transparency costs you.
— Worst move: client Prebid AND TAM both fighting for the same 1000ms, neither winning.
Impact: Pick one master per ad slot or your win rate leaks to timeouts. (sourced)