<b>The click-leak audit that found a printables seller's hidden problem</b>

<b>The click-leak audit that found a printables seller's hidden problem</b>

A printables seller had great impressions — 90k a month — but a sad 0.4% outbound click rate. People saw her pins and scrolled past.

She ran a leak audit on her top 10 most-seen pins:

— Checked each pin's first impression: did the image promise a clear, tappable benefit, or just look pretty?
— Read the destination: three pins pointed to her homepage, not the actual product
— Added a visible text hook on the image ('Free printable inside') and fixed every link to deep-link the right page

The diagnosis was simple — high views, weak reason to click, wrong landing.

Over six weeks her outbound click rate climbed from 0.4% to 1.3%, more than tripling clicks without a single new pin.

<b>Takeaway:</b> High impressions with low clicks isn't a reach problem — it's a promise-and-destination problem. Audit your top 10 first.

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