<b>Color variants as separate URLs = duplicate content fight</b>

<b>Color variants as separate URLs = duplicate content fight</b>

Client had every shirt color as its own indexable URL. 8 colors, 8 near-identical pages competing against each other for the same term. Google picked one at random and it was never the right one.

The move:
— Picked one canonical variant URL (usually the bestseller or 'all colors' view)
— Every color variant <code>rel=canonical</code> to that master
— Variant switching handled by on-page JS / query param, not separate indexable paths

Consolidated 8 weak pages into 1 strong one. Stopped the internal cannibalization.

Exception: if a color has real standalone search volume ('red prom dress'), let that one stay indexed on its own. Most don't. Check the data before you blanket-canonicalize.

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