SCOOP (timestamped 13:33): Showing a 'stack these two codes' guide lifted partner AOV 22%

SCOOP (timestamped 13:33): Showing a 'stack these two codes' guide lifted partner AOV 22%
An operator tested editorial 'stacking' content — showing shoppers how to combine a coupon with an active cashback or sale. Confirmed with the partner merchant: average order value from that site's traffic rose 22%, and the merchant rewarded it with a rate bump from 7% to 9%.
Why it matters: helping shoppers save more makes their order bigger, which makes you a more valuable partner. Everyone wins.
We hear the merchant now features the site in its own affiliate newsletter. Developing...