Your H2 doesn't match what people actually type
Spotted in the wild this morning — a finance page ranking #2 organically, zero snippet, because its subhead reads 'Understanding APR Calculations' while the snippet-winning query is 'how is APR calculated.'
We're hearing the extractor leans hard on heading-to-query alignment. 'Understanding' and 'overview' headings reportedly underperform vs. headings that mirror the exact question phrasing.
The fix — rewrite the H2 as the literal question, then answer it directly underneath. Match the verb tense too ('calculated', not 'calculating').
Small edit, repeatedly flips boxes. Watching this.
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Your H2 doesn't match what people actually type
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