The Same-Clip, Two-Platform SOP

The Same-Clip, Two-Platform SOP
One meme cut feeds both Reels and TikTok — but the tradeoffs differ.

□ 1. Watermark check — never cross-post a TikTok export to Reels; the logo kills reach. Re-export clean from source.
□ 2. Hook timing — TikTok rewards a 0-1s visual jolt; Reels rewards a 1-3s caption hook. Trim two versions, not one.
□ 3. Audio — TikTok's trending-sound library moves ~3x faster; Reels recycles slower. Match each platform's current sound.
□ 4. Caption length — TikTok tolerates dense on-screen text; Reels viewers swipe faster, so cut 30%.

Tradeoff: TikTok = faster trend turnover, Reels = longer shelf life per post.

Run it weekly per format.