<b>FAQ: Do ads slow my site enough to matter for RPM?</b>

<b>FAQ: Do ads slow my site enough to matter for RPM?</b>

What it does: Ad scripts add render-blocking weight; the fix is async loading + lazy load so ads never block content paint.
— Setup effort: 2/5 — verify async tags, defer non-critical scripts.
— RPM lift seen: indirect — faster pages = better rankings = more traffic = more total earnings.

Pros:
— Lazy load already solves most of the speed cost.
— Faster Largest Contentful Paint lowers bounce.
Cons:
— Some heavy ad formats (video, interstitials) genuinely hurt speed.
— Over-optimizing speed by removing units lowers RPM.

Verdict: Ads cost speed, but lazy load + async recovers most of it. Don't strip units chasing a perfect Lighthouse score — find the balance where LCP stays under 2.5s.

Lift: ★★★☆☆ — Risk: ★★☆☆☆
Best for: speed-anxious beginners. Skip the 100/100 obsession.

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