<b>"Higher CTR is always good" — not even close</b>

<b>"Higher CTR is always good" — not even close</b>
Newbies chase CTR like it's the boss metric. It can be a trap.
Suspiciously high CTR is exactly what triggers invalid-traffic review. A 'great' 8% CTR from deceptive placement (ad next to a fake download button, ad on a nav element) gets your account flagged and clawed back.
Also: CTR up + RPM flat means your traffic value dropped or clicks aren't converting for advertisers, who then bid less next time.
Watch RPM and the quality of where clicks come from. CTR alone is a vanity number that can get you banned. Be careful.

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Больше про adsense — @TrafficMoneyPro