Case: switching reporting tools surfaced a dead network worth cutting
A brand posted equally to 5 networks. Metricool's cross-network report (one view ranking each channel by engagement-per-post) showed Facebook drove 3% of engagement for 20% of the effort.
✔ Cutting Facebook freed ~5 hours/week to double down on Reels
✔ Reallocated effort lifted total engagement 22%
✔ One report replaced five native dashboards
✖ 'Cut the network' is hard to sell to legacy stakeholders
✖ Engagement-per-post hides reach-only goals
Best for: teams spreading thin across too many networks.
Price: Metricool $22/mo (Starter); cross-network reports included.
Pick this if you post everywhere and measure nowhere.
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Case: switching reporting tools surfaced a dead network worth cutting
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