Outreach math: conversion rates from 3 real campaigns

Outreach math: conversion rates from 3 real campaigns

For anyone doing edits direct, here's what the funnel looked like.

— A practitioner: 400 cold emails, 11% reply, 3.5% closed to a placement, $110 avg — 14 edits landed from one campaign.
— An agency reporting better numbers on warm/known-seller lists: 28% reply, 9% close, but higher prices.
— Also circulating: a thread on personalized first-lines lifting reply rate from 7% to 16% in an A/B of 600 sends.

Editor's note: the personalization A/B is the actionable one — same list, double the replies, documented split.

Pick of the week: the 400-email funnel — full numbers from send to placement, which most outreach posts skip.