<b>Playbook: Harvest a Competitor's Broken Backlinks in One Sitting</b>
Goal: convert a rival's dead pages into your prospect list.
1. Pull the competitor's top 200 URLs by referring domains (Ahrefs Best by Links).
2. Filter to HTTP 404/410/5xx only — ignore live 200s.
3. For each dead URL, export its referring pages and anchor text.
4. Drop links from the dead domain's own subfolders (self-references waste outreach).
5. Tag each prospect by topic match to a live page you already own.
6. QA gate: confirm the dead URL truly 404s for crawlers, not just a geo-redirect.
— Automation fits at steps 1–3: schedule a weekly export, pipe to a sheet keyed on referring domain.
Definition of done: a deduped sheet of referring domains, each mapped to one of your replacement URLs, ready for outreach.
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Dead Link Detective
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<b>Playbook: Harvest a Competitor's Broken Backlinks in One Sitting</b>
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